ryf zaini
THE BURDEN OF POWER IS NEVER LIGHT
2016
Brands tagged to skateboarding have often focused on sales instead of the sport, creating limitations, setting boundaries and governing its progress.
In this interactive piece, skateboarding culture is represented by the skateboard decks, with labeled with iconic, established brands. These labels are subverted and retagged to amplify the degeneration of society by consumerism, which is shadowing skate culture. The Burden of Power is Never Light is the delivery of a secret message.
2016
Brands tagged to skateboarding have often focused on sales instead of the sport, creating limitations, setting boundaries and governing its progress.
In this interactive piece, skateboarding culture is represented by the skateboard decks, with labeled with iconic, established brands. These labels are subverted and retagged to amplify the degeneration of society by consumerism, which is shadowing skate culture. The Burden of Power is Never Light is the delivery of a secret message.
about the artist
Ryf Zaini (b. 1980, Singapore) has exhibited several installation works that feature user interactivity, with many of those works experimenting with several mediums that showcase the proliferation of technology. By embedding electronic elements within his works, the composition is a unique blend of technology and traditional arts.
Ryf graduated with a Bachelor of Arts, Interactive Media Arts, LaSalle College of the Arst in 2007. He has exhibited in various venues such as the Esplanade – Theatres by the Bay, Singapore Science Centre, Busan Sea Art Festival, the 2013 President’s Young Talents and Art Garden in Lille, France.
Ryf graduated with a Bachelor of Arts, Interactive Media Arts, LaSalle College of the Arst in 2007. He has exhibited in various venues such as the Esplanade – Theatres by the Bay, Singapore Science Centre, Busan Sea Art Festival, the 2013 President’s Young Talents and Art Garden in Lille, France.